I’ve been using Flip for a while now, and I can share my experience. Flip does offer a pretty unique combination of social features and e-commerce. What I like about the app is that it really emphasizes user interaction, which sets it apart from more traditional platforms. Firstly, makeup online shopping puts a lot of emphasis on building a community around products. When you review a product, you can see not only general reviews, but also the opinions of people in your circle of friends or those you interact with in the app. This is very convenient because, for example, I can see that a friend of mine bought an item and left a positive review. This creates a sense of trust, which is not always lacking on standard shopping sites. An important point is the ability to share reviews and recommendations not only at the app level, but also through social media integration. You can easily show your friends what you’re buying and get their opinions directly in your newsfeed. Secondly, Flip is introducing innovative features such as “group shopping” where you can team up with friends to get discounts. This feature is really interesting and can be useful if you want to buy multiple items and get better deals. To give you an example, recently my friends and I teamed up to buy electronics and got a nice discount, which is not always possible on traditional platforms. You can read all of this and more in detail on their website!